Is Trademark Protection Going to the Dogs?
The Ninth Circuit held in VIP Prods. LLC v. Jack Daniel’s Properties that VIP’s “Bad Spaniels” dog toy mimicking the appearance of a Jack Daniels whisky bottle was protected expression under the First Amendment. The Supreme Court granted cert in November 2022 to consider the principal question whether humorous use of another’s mark on a commercial product should be assessed under Rogers or the traditional multipart test of likelihood of confusion.
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